Americas

Retail energy supplier Constellation has agreed a multi-year sponsorship deal with NFL American football team Baltimore Ravens.

Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.

Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.

Financial services organisation SunTrust Banks has extended its association with NFL American football team Atlanta Falcons to become a founding partner of its new stadium.

NFL American football team Seattle Seahawks has agreed a commercial partnership with Talking Rain Beverage Company.

Sports supplement brand Voxx has boosted its presence in the Brazilian football market by entering into a partnership with Campeonato Brasileiro Serie A club Cruzeiro.

Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.

The Ultimate Fighting Championship (UFC) mixed martial arts series has agreed a deal to sponsor this year’s World Wrestling Championships national team competition.

Multinational snack foods company Mondelez International has reached an agreement to become an official promotional partner of the U.S. Open tennis grand slam.

Pay-television broadcaster BeIN Media Group has renewed exclusive rights in the US for the top divisions of football in Spain, Italy and France.

German sportswear giant Adidas has agreed an extension to its partnership with Indiana University’s athletics department.

Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.

Brazilian supplements company Grupo Oití Produtos Naturai has struck a deal to become a sponsor of the Copa do Brasil knockout club football competition.