Americas
Minnesota Wild expands with medical partners
NHL ice hockey franchise the Minnesota Wild has opted to expand partnerships with medical institutions Regions Hospital and TRIA Orthopaedic Center.
Markel becomes latest company to back Richmond 2015
Financial holding company Markel Corporation has agreed a commercial partnership with Richmond’s organising committee for the 2015 International Cycling Union (UCI) Road World Championships.
Patriots wing in to new NFL season with JetBlue
Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.
Lexus on the road to Richmond 2015
Japanese automotive manufacturer Lexus has signed up as a commercial partner of the International Cycling Union’s (UCI) 2015 Road World Championships in the US city of Richmond, Virginia.
Alaska Airlines poised for record US college naming rights deal
Alaska Airlines has sealed a deal to acquire the naming rights for the University of Washington's 70,000-capacity Husky Stadium in a contract that is reported to be the most lucrative of its kind in US college sports.
Sports Authority returns for MWC Championship Game
Sporting goods retail store chain Sports Authority has extended its partnership with the Mountain West Conference for title sponsorship of the college sports organisation’s American football championship game.
Ole Miss extends with Nike
Sportswear company Nike has extended a partnership with the Ole Miss Rebels, the sports team of the University of Mississippi in the US.
Temple secures enhanced terms through Under Armour extension
US sportswear firm Under Armour has secured a long-term partnership extension with the Temple University Department of Intercollegiate Athletics.
Volvo becomes new backer of South Carolina’s WTA event
Swedish automotive manufacturer Volvo has agreed a deal to become the new title sponsor of the Women’s Tennis Association’s annual tournament in Charleston, South Carolina.
Cruzeiro brings in Supermercados BH to end wait for main sponsor
Campeonato Brasileiro Serie A champion Cruzeiro has reached an agreement to make supermarket chain Supermercados BH its main sponsor.
Skechers goes the distance with Los Angeles Marathon
The Skechers Performance division of US footwear brand Skechers has agreed a title sponsorship deal with the Los Angeles Marathon.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
Vert to partner IMG’s new college volleyball event
Wearable athletic technology brand Vert has reached an agreement with the IMG agency to become the title sponsor of its new US women’s college volleyball event.
DraftKings teams up with NFL trio
US daily fantasy sports operator DraftKings has secured partnerships with NFL American football teams Dallas Cowboys, New England Patriots and Kansas City Chiefs.
St Vincent counts blessings of Indiana Pacers deal
NBA basketball team Indiana Pacers has agreed a wide-ranging partnership with St Vincent Hospitals and Health Services that will include its new medical offices and training facility, along with branding on the team’s practice jerseys.
Nike extends with Clemson Tigers
US sportswear giant Nike has signed a long-term extension to its partnership with Clemson University’s Tigers sports teams.
UW-Green Bay earns its stripes with Adidas
Sportswear giant Adidas has agreed a long-term partnership with the University of Wisconsin-Green Bay’s athletics programme.
The Big Mac
McDonald’s corporate director of sports marketing in Latin America, David Grinberg, talks about his journey from a sports journalist to the head of sponsorship activation for the 2016 Olympic Games.