Americas
NFL and Bridgestone announce new education initiative
Tyre manufacturer Bridgestone has teamed up with the NFL American football league in North America to support NFL Play 60, an educational initiative designed to motivate schoolchildren to be active for 60 minutes per day.
SUAT links up with top Uruguayan clubs
Nacional and Peñarol, the two leading football clubs in Uruguay’s Primera División, have teamed up with medical services company SUAT.
AHL secures Essensa partnership
The American Hockey League (AHL), which serves as the development competition for North America’s NHL ice hockey league, has announced a partnership with group purchasing organisation Essensa.
Lions team up with local printing company
North American NFL American football franchise the Detroit Lions has agreed a partnership with print management company Michigan Office Solutions (MOS).
Nascar unveils sponsor for final Daytona 500 qualifier
North American stock car-racing series Nascar has signed up vehicle and engine manufacturer Bombardier Recreational Products (BRP) as the title sponsor for the two final qualifying races for the Daytona 500 event.
Draft Ops teams up with Washington franchises
Monumental Sports & Entertainment, which operates three of the leading sports franchises in Washington DC, has agreed a partnership with fantasy sports operator Draft Ops.
Redskins announce SAS as new analytics partner
North American NFL American football franchise the Washington Redskins has announced the business analytics company SAS as its official data analytics partner.
Richmond cycling event teams up with healthcare company
Richmond 2015, the organiser of cycling’s 2015 UCI Road World Championships in the US city, has announced that Owens & Minor, the international healthcare-logistics company, has become a partner.
Volvo Cars takes freeway to WTA Tour title sponsorship
Swedish car brand Volvo has taken an unusual route in acquiring the title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.
USA Swimming extends Valeant partnership
USA Swimming, the country’s national governing body of competitive swimming, has renewed its partnership with Canadian pharmaceuticals company Valeant.
BMW teams up with USA Golf ahead of Rio 2016
Automotive manufacturer BMW, the official mobility partner of the United States Olympic Committee, is to add the USA Golf Federation as a national governing body partner ahead of the 2016 Olympic Games in Rio de Janeiro, Brazil.
KPOST named as new Cowboys partner
North American NFL American football franchise the Dallas Cowboys has announced KPOST Roofing and Waterproofing as its official roofing and waterproofing partner.
Rover teams up with Penguins to enhance fan experience
North American NHL ice hockey franchise the Pittsburgh Penguins has announced a partnership with mobile engagement platform Rover.
Adidas seals NHL partnership
The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.
Corinthians sign innovative partnership with Napster
Campeonato Brasileiro Serie A football club Corinthians has entered into an innovative partnership with online music streaming service Napster.
New partners unveiled by Vikings
NFL American football franchise the Minnesota Vikings has announced a 10-year partnership with medical device company Medtronic and sealed a deal with local service Twin Cities Orthopedics.
Glenmuir extends Ryder Cup deal
The golf clothing brand, Glenmuir, has been selected as an official licensee for the 2016 and 2018 Ryder Cup matches.
Cowboys extend partnership with Ford
NFL American football franchise the Dallas Cowboys has announced a long-term extension to its sponsorship deal with Ford Motor Company and the Texas Ford Dealers.