Americas
Title sponsor signs up for inaugural Arizona Bowl
US loans company Nova Home Loans has struck a deal to become title sponsor for the inaugural edition of the National Collegiate Athletic Association’s new Arizona Bowl college American football game.
NFL heads into 2015 International Series with DraftKings partnership
Daily fantasy sports company DraftKings has struck a deal to become a partner of the NFL American football league’s International Series.
Tecate adds Man City to European football portfolio
Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.
Pizza Hut takes a slice of Dallas Sports franchises
International restaurant chain Pizza Hut has agreed partnerships with two major sports franchises in the US city of Dallas, Texas.
Celtics invest in new Putnam partnership
NBA basketball team the Boston Celtics has secured a multi-year partnership with the Putnam Investments firm.
Auburn Tigers extend with Under Armour
US sportswear provider Under Armour has signed a long-term extension to its partnership with Auburn University's Tigers intercollegiate sports teams.
Mouton Cadet takes Ryder Cup partnership across the Atlantic
French winery Baron Philippe de Rothschild has enhanced its ties with the Ryder Cup by agreeing a partnership with the 2016 edition of the golf tournament, which takes place at Hazeltine National Golf Club in Chaska, Minnesota.
Nike extends NWSL backing
The North American National Women’s Soccer League has extended its partnership with US sportswear manufacturer Nike.
Chevron energises Buccaneers with new deal
Chevron Products Company, a division of US energy firm Chevron, has entered into a sponsorship deal with NFL American football team the Tampa Bay Buccaneers.
Falken branches out with MLB partnership
The US arm of Japanese tyre manufacturer Falken Tires has agreed a multi-year partnership with Major League Baseball.
Pittsburgh Penguins enhance partnership with banking partner
North American NHL ice hockey franchise the Pittsburgh Penguins has extended its partnership with banking group First Niagara.
Bojangles serves up Atlantic Coast Conference partnership
American collegiate athletics body the Atlantic Coast Conference has agreed a partnership with restaurant operator and franchisor Bojangles.
Denver Broncos extend with coffee partner
US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.
Fans the focus of Seahawks partnership with American Express
NFL American football franchise the Seattle Seahawks has agreed a multi-year partnership with financial services group American Express.
Charlotte Hornets serve up deal with local restaurant
NBA basketball team the Charlotte Hornets has teamed up with local restaurant Queen City Q.
Breeders’ Cup signs up new partner
The member-driven organisation Lexington Commerce, which promotes business growth in the US city, has been named as an official partner of horseracing’s Breeders’ Cup World Championships.
Ironman US series signs technology partnership
The Ironman US triathlon series has teamed up with network and communications provider EarthLink.
Daytona Rising secures new founding partner
The International Speedway Corpration (ISC), which governs the race tracks of the North American stock car-racing series Nascar, has teamed up with the petrol company Sunoco.