Americas

US sports and entertainment consulting firm Elevate Sports Ventures has formed a full-service creative division following the acquisition of brand strategy and experiential design studio Slate Shepherd

US Soccer has announced plans for the Allstate Continental Clásico, a new one-off match that will take place annually between the US men’s national team and a 'top-tier' opponent from North, Central or…

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year

Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle

The United Soccer League (USL) has announced that Mexico-based Tequila Corralejo has become the league's first 'Official Tequila Partner' ahead of the 2023 USL Championship and USL League One seasons

The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Canadian bank Scotiabank have agreed a renewal of their sponsorship agreement

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships

The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.

Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management. WME Sports had made a minority stake investment in BDA in 2020

Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year

Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.

Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…

Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM

As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …