Africa

Petrochemicals company Sasol has expanded its partnership with the South African Football Association by becoming the first corporate sponsor of its Development Agency (SDA) programme.

The Sharks Super Rugby franchise has agreed a three-year deal to make South African telecommunications firm Cell C its new title sponsor

Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.

Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).

The Clipper Round the World Yacht Race has announced that Invest Africa will sponsor an entry in the 2013-14 edition of the sailing event in a deal that marks its first African commercial partnership.

South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.

Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.

Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.

South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.

English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.

Kenya Airways has agreed a two-year extension to its sponsorship of Kenya’s sevens rugby union team in a deal worth 400m Kenyan shillings ($4.6m/€3.5m), according to the Star Africa website.

Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.

Spanish Liga football club Barcelona has signed its first commercial partnership with an African-based company after agreeing a three-year deal with the Castle Brewery.

English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.

Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.

Kenyan mobile phone network Safaricom has secured the title sponsorship rights to the Kenya Rugby Union’s premier rugby sevens tournament for the next three years, from 2013 to 2015.

Petroleum company Engen has announced a three-year deal with SuperSport United to become the main sponsor of the South African Premier Soccer League club.