Africa

Cricket South Africa has announced a new partnership with optometrists group Spec-Savers.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

Sports betting company BetXchange has expanded its partnership with African mixed martial arts series EFC Africa by taking on a one-year headline sponsorship.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.

Banking group First Capital Plus Bank has agreed a five-year deal with the Ghana Football Association to become the title sponsor of the country’s top flight football division.

Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.

US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

British vehicle manufacturer Land Rover has agreed a three-year sponsorship deal with South African rugby union team Western Province

Life and health insurance group Macir Vie has renewed its sponsorship agreement with the Algerian Football Federation (FAF).

Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.

The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.

South African professional services firm EY has announced a sponsorship agreement with the South African Football Association.

African pay-television broadcaster GOtv has agreed a title sponsorship package for the Cecafa Senior Challenge Cup, a national team tournament organised by the Council for East and Central African Football Associations.

Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.

The South African Rugby Union has signed a two-year associate sponsorship contract with the national subsidiary of Korean electronics giant Samsung.

The Sharks have announced an apparel partnership with BLK which will see the sportswear brand produce kits for the South African Super Rugby franchise from January 2014 to December 2018.