Africa

Australian sporting apparel provider AMS Clothing has entered into a partnership with the Rwanda Football Federation.

Rugby equipment manufacturer Rhino has agreed a partnership with the South African Rugby Union.

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.

US sportswear giant Nike has reached an agreement with the Nigeria Football Federation to supply kit and apparel to its national teams.

Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.

South African lager brand Castle Lager and Austrian energy drink Power Horse have agreed to become sponsors of the 2015 Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in South Africa.

The Namibian Football Association has agreed a deal for German sportswear giant Adidas to replace rival Puma as the official kit partner of the country’s national team.

White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.

Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.

Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.

The Scuderia Ferrari and Red Bull Racing teams continue to lead the Formula One pack in sponsorship, in spite of the Mercedes’ dominance of the 2014 Championship.

Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.

Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.