Africa

Global IT solutions and services provider Dimension Data has agreed a deal to become the sole title sponsor of MTN-Qhubeka, Africa’s only Professional Continental cycling team.

English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen.

The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.

Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.

US multinational beverage company Coca-Cola has agreed to become an official sponsor of the All Africa Games.

Tanzanian pay-television operator AzamTV has agreed a deal to become the new title sponsor of the Rwanda Premier League top-tier club football competition.

Sportswear manufacturer BLK has agreed a three-year deal with South African Super Rugby franchise Southern Kings.

Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.

South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.

Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.

Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.

Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.

Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.

Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.

Soft drinks group Coca-Cola is providing cash fee and promotional support as one of seven sponsors of the Air Race 1 World Cup, a new three-event race series, which launched, June 7, in Monastir, Tunisia.

Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.