Africa

Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.

An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.

South African courier service RAM is “seriously considering” its position as title sponsor of the country’s domestic Twenty20 tournament the T20 Challenge Series amid the match-fixing scandal enveloping the competition.

The South Africa Rugby Union, the sport’s national governing body, has renewed its partnership with Coca-Cola in a deal that will see the soft drinks group continue to serve as an associate sponsor of the Super Rugby competition in the country.

Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

The South African Rugby Union, the governing body of rugby union in the country, has continued its recent sponsorship drive through a deal with retail group Steinhoff International.

The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.

The South African Rugby Union has agreed a sponsorship deal with Bidvest Car Rental.

The South African Rugby Union has entered into a partnership with insurance company Outsurance.

The South African Rugby Union has agreed a five-year extension to its long-running partnership with gaming, hotel and entertainment group Tsogo Sun.

The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.

Financial services company Nedbank has extended a title sponsorship deal for the Golf Challenge European Tour event in South Africa.

Global investment company Sapinda Holding has agreed a deal to become the latest sponsor of the soon to be rebranded MTN-Qhubeka, Africa’s sole Professional Continental cycling team.

German automotive manufacturer BMW has added to its golf portfolio by becoming title sponsor of the South African Open.

Castle Lager has returned as the title sponsor of the Cosafa Cup, an international football tournament featuring national teams from Southern Africa.