Africa
Manchester City given clean bill of health by Mundipharma
Healthcare and pharmaceutical business Mundipharma has entered into a multi-year partnership with English Premier League football club Manchester City.
Star follows Tecate lead in building mixed football portfolio
Nigerian Breweries, a subsidiary of Dutch brewing giant Heineken, is set to spend close to $20m (€17.9m) in football sponsorship for its Star Lager brand in the next five seasons in deals agreed this summer with Nigeria’s football league and a group of top European clubs.
Cape Cobras build ties with new major sponsor
South African cricket team the Cape Cobras has named construction firm BuildNat as its new headline sponsor.
South Africa’s Dolphins wager on new title sponsor deal
South African sports betting operator HollywoodBets has opted to upgrade its partnership with the Dolphins domestic cricket franchise by taking on the title sponsorship rights to the team.
Manchester City secures beer partner in Nigeria
Nigerian beer brand Star has entered into a multi-year partnership with English Premier League football club Manchester City.
West Ham signs up first African partner
English Premier League football club West Ham United has entered into a long-term partnership with the Nigeria-based Capital Oil and Gas company.
Huge CAF deal makes continental double for Total
Oil and gas company Total has added to its continental football portfolio and more than tripled the annual value of the Confederation of African Football’s (CAF) top sponsorship package.
MTN extends backing of South African club football cup
South African telecommunications company MTN has extended its title sponsorship of domestic club football competition the MTN8.
Sunfoil maintains backing of Test cricket in South Africa
Sunflower oil brand Sunfoil has agreed a two-season extension to its title sponsorship of Test cricket in South Africa.
Blue Label sees value in Springboks association
Telecommunications company Blue Label has extended its shirt sponsorship deal with the South African Rugby Union.
Arsenal bets on SportPesa extension
African online sports betting company SportPesa has enhanced its partnership with English Premier League football club Arsenal.
Second sponsor signs on for Currie Cup
Financial services company DirectAxis has reached an agreement with the South African Rugby Union to sponsor the Currie Cup domestic competition.
Vodacom: Content and visibility centre of new strategy
African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.
SportPesa goes global with record Hull City deal
English Premier League football club Hull City has signed a shirt sponsorship deal with African online sports betting firm SportPesa.
CAF fuels up with major Total partnership
French multinational energy firm Total has entered into a wide-ranging partnership with the Confederation of African Football.
Kenya Rugby Union bets on new main sponsor
Online sports betting firm SportPesa has agreed a deal to become the headline partner of the Kenya Rugby Union.
South Africa’s Titans sign new title sponsor
Leading South African cricket franchise the Titans has announced Multiply, a subsidiary of the MMI Holdings financial services group, as its new title sponsor.
SARU secures new main sponsor for Currie Cup
Business solutions provider Nashua has agreed a deal with the South African Rugby Union to become the new main sponsor of the Currie Cup domestic competition.