Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar. As an Official Partner of the club
The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…
The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel