Abu Dhabi
Abu Dhabi sponsorship of Saudi FA includes Super Cup hosting rights
The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
Castore makes latest motorsport move with Abu Dhabi Motorsports Management
Abu Dhabi Motorsports Management, organiser of the Formula 1 Abu Dhabi Grand Prix at the Yas Marina Circuit, has signed an agreement with British sportswear brand Castore
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
City signs up sustainability firm Masdar, set to ‘sever ties’ with 3Key
Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar.
As an Official Partner of the club
ITW Playworx awarded sponsorship sales rights to Abu Dhabi T10 League
The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
CSK’s positive tests rock IPL ahead of restart
Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…
IPL gets green light for UAE move, seeks new sponsor
The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel