Women's British Open

Launched in August 2019, AIG’s global activation programme for the first year of its sponsorship of the Women’s British Open focused on positioning AIG as an ally for female golfers and for women in general.

US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.

US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.