Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands. A
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.