WNBA
PayPal jersey patch deal generates significant uplift for Suns under new ownership
Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Michelob Ultra signs naming rights agreement with Las Vegas-based arena
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
A
Salesforce takes on jersey sponsorship rights at Indiana Fever
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.