Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…
Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.
With Wimbledon 2020 cancelled due to Covid-19, Official Water Evian rewarded UK heroes fighting the pandemic with a ticket/experience giveaway for the 2021 tournament.
Craft gin brad Sipsmith has been named as the first 'Official Gin Partner' of the Wimbledon Championships. The deal was made by the tournament organisers the All England Lawn Tennis Club (AELTC)
At Wimbledon 2019, a campaign to promote the electric Jaguar I-PACE was led by a smartphone app on which tennis fans could test their serve to win tickets, supported by multi-platform media.
The 30-year relationship between Wimbledon and tech company IBM will become even closer under a new deal announced this month
Global technology company IBM and the All England Lawn Tennis Club (AELTC), the organisers of the Wimbledon Championships, have extended their 30-year relationship with a new long-term contract
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
British tennis player Andy Murray has launched a new kit partnership with premium British sportswear brand Castore
PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E