Uefa Women's European Championship
Uefa issues separate tender for women’s competitions ball, apparel supplier
Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Uefa issues RFP for final two Women’s Euro 2025 Global Partners
Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
PlayStation the latest men’s Champions League sponsor to add women’s football package
PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Switzerland launches Women’s Euro 2025 bid
The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner' of the English Football Association (FA) in a new sponsorship
Uefa to launch 2021-25 tender for women’s football match ball, apparel supplier
Uefa, European football’s governing body, and its appointed agency TRM Partners, are to invite bids from prospective match ball and apparel suppliers for Uefa women’s competitions during the 2021-25 cyc…
PepsiCo to ‘reach new, incremental audiences’ as value placed on Uefa women’s deal
The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
Uefa’s women’s sponsorship portfolio boosted by addition of Hublot
European football's governing body Uefa has expanded its association with Swiss watchmaker Hublot to include women's football
Uefa adds Esprit as women’s football sponsor
European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns.
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