Uefa Women’s EURO
Chinese payment platform Alipay is to invest RMB1bn ($145m/€129m) over the next decade to support the long-term development of women’s football in China.
Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.
Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
European women’s football: Interview with Peter Willems, head of marketing activities and sponsorship at Uefa
Following the third Leaders Generation XX Series Think Tank on ‘Changing the Game in Women’s Sport’ in London yesterday, Uefa’s marketing chief Peter Willems responded to key question put by Sports Sponsor…