Uefa Nations League
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
Call Luis Enrique – Finetwork & the RFEF
Telecoms newcomer Finetwork activated its partnership with the Spanish football federation around the climax of the 2021 Uefa Nations League via a press conference stunt involving Spain national-team Luis Enrique.
#UpgradeYourHome – Hisense & Uefa
During October’s Uefa Nations League finals, Hisense built on its Euro 2020 #UpgradeYourHome activation with a pair of campaign contests.
Coca-Cola renews with KNVB, shifts focus ‘from stadium experience to content’
The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
Uefa issues broadcast sponsorship services tender
Uefa, football’s European governing body, has today (Tuesday) launched a combined tender process for the provision of technical delivery services for broadcast sponsorship during coverage of its club a…
FA strikes long-awaited Lead Partner deal with BT
The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.
England fixtures to provide showcase for Football Foundation
The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…