UEFA Champions League

Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t

Italian sportswear brand Macron has signed a new referee kit partnership with Uefa. Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.

A new report has named Dutch beer brand Heineken as the most memorable sponsor of the Uefa Champions League. According to Spanish news site Expansion

Spanish LaLiga football club Valencia has been charged by European governing body Uefa with a breach of its kit regulations following its Champions League game at Manchester United

Travel booking company Expedia Group has agreed a deal to sponsor the Uefa Champions League club football competition

Gazprom’s December 2019 mini-documentary leveraged its sponsorships with Zenit and Uefa to take football fans behind the scenes of the club.

Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match played in the same stadium as the 2018-19 final one day later.

For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.

At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.