Tour de France
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Dijon mustard producer Amora has agreed a partnership with the Tour de France
Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.
French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory
Mineral water brand Vittel has struck a five-year extension to its partnership with ‘Grand Tour’ cycling event the Tour de France.
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.