Tour de France

Road Cycling

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Cycling

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Cycling

Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…
Road Cycling

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Cycling

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Cycling

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Road Cycling

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Cycling

The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Road Cycling

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Road Cycling

Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Road Cycling

French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Cycling

The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
Cycling

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Road Cycling

The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event
Road Cycling

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France