Serie A

Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the platform.

Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season

Italian Serie A football club Inter Milan has agreed a new partnership with Swiss technology company Acronis.

Serie A club AS Roma has named, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner

Italian Serie A football club AS Roma has agreed a three-season partnership with brokerage company FXORO

Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia. Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25

Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.

Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa. Under the deal, the Kappa brand will be worn by all Genoa’s teams.

The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…

In 2015-16’s Dacia Family Project, Udinese and the car brand set out to encourage long-term attendance and loyalty by urging supporters to create a new generation of Udinese fans – literally.

Club and sponsor worked with agency Publicis Italia to turn a Serie A match against Lazio into a live auction raising funds for a set of fan causes.

‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.

Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.

Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta

Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis

Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus

Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.

Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma

Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.

Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo

Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.

Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.

Italian Serie A football club Udinese has struck a sponsorship deal with beer brand Birra Moretti. The agreement will run until the end of the 2020-21 season

Italian Serie A club Udinese has become the new 'brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.

Serie A club Cagliari has signed its first sleeve partnership with Italian chemical firm Fluorsid Group

Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club

Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group. The three-and-a-half-year deal will run until June 2022

Italy’s Serie A has signed a new Presenting Partner deal with online betting firm 1XBet.

Licensed taxi app Mytaxi has entered into its first European football partnership by agreeing a deal with Italian Serie A club Napoli

Leading Italian casino brand StarCasinò has renewed its Official Gaming Partner deal with Serie A club Atalanta for another year.

Serie A club SS Lazio has signed a car insurance partnership with – part of the Admiral online vehicle insurance group.

Serie A club AC Milan has signed an 'Official Green Energy Partner' deal with Italian integrated and eco-sustainable energy solutions company Invent SRL

Serie A club AS Roma has renewed its Official Fashion Partner deal with German designer Hugo Boss

Italian Serie A club S.P.A.L. has upgraded its deal with pharmaceuticals brand Pentaferte to a three-year shirt sleeve partnership, for the rest of 2018-19 to 2020-21