PGA Tour
Extra broadcast features drive Aon’s PGA Tour extension
The evolution and expansion of sponsored broadcast features was key to the extension of professional services firm Aon’s ‘Official Marketing Partner’ agreement with the PGA Tour.
Ryder Cup sponsorship programme proves immune to LIV
Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
Unprepared sponsors express mixed feelings on world golf commercial merger
DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
PGA Tour names Bushmills as whiskey sponsor
The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey.
Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”.
PGA Tour signs Kowa as first marketing partner in Japan
The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
LIV Golf planning three-tier sponsorship offering but agencies remain sceptical
Breakaway tour entertained brand prospects at its events this summer
Sponsorship portfolio split into three tiers
Packages priced down in year one while event builds audiences
Dream Finders Homes joins PGA Tour roster
Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
NoBull athletic brand joins PGA Tour sponsorship roster
US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
‘Parity and equality’ key to PGA Tour betting operator deals
The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.
Sport
Round-Up: IPL loses sponsor, Golf Australia and FFA appointments, CBA takes player image rights, and more
Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
PGA Tour signs up PointsBet as latest betting operator
Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
DraftKings steps up as first ‘Official Daily Fantasy Game of the PGA Tour’
The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
Zozo titles first PGA tour event in Japan
Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
RSM extends commitment to PGA Tour event
US audit, tax and consulting services provider RSM has struck a five-year extension to its title sponsorship of the PGA Tour golf tournament held at Sea Island, Georgia