Paris 2024

Multi-sport
Sponsorship & Marketing

French sports marketers expect a legacy of business growth from the success of Paris 2024's domestic sponsorship programme.
Multi-sport
Sponsorship & Marketing

French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
Multi-sport
Sponsorship & Marketing

Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Judo
Sponsorship & Marketing

France Judo has appointed Infront as its 'exclusive marketing partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Multi-sport
Licensing & Merchandising

French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024
Multi-sport
Licensing & Merchandising

French sportswear manufacturer Le Coq Sportif has signed as the official kit supplier of the Argentine Olympic Committee (COA) in a deal that includes the Paris 2024 Olympic Games
Multi-sport
Sponsorship & Marketing

French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…
Olympic Games
Sponsorship & Marketing

The organising committee for the 2024 Olympic and Paralympic Games in Paris has agreed a sponsorship deal with French optician chain Optic 2000
Multiple Sports
Events

French hospitality company Accor Group has been unveiled as a national sponsor of the 2024 summer Olympic and Paralympic Games in Paris, while its ResaEvents subsidiary has agreed a deal with the organising…
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
Multi-sport
Sponsorship & Marketing

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
Multi-sport
Sponsorship & Marketing

Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Multi-sport
Governance

France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Multi-sport
Sponsorship & Marketing

An invitation to tender for various kit supply rights at the 2024 summer Olympics in Paris has attracted proposals from heavyweight sportswear firms based in France and internationally
Olympic Games
Sponsorship & Marketing

French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
Multi-sport
Events

French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris