Pakistan Super League
PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events
The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
PCB strikes broadcast deal with Foxtel, TikTok sponsorship
Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Lahore Qalandars add three sponsors ahead of PSL season
Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
PCB claims big increase in Pakistan Super League sponsorship rights value
The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
HBL extends title sponsorship of Pakistan Super League until 2025
Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
Pakistan and Sri Lanka T20 leagues target November starts
T20 cricket franchise leagues in Pakistan and Sri Lanka have announced plans to play later this year. Meanwhile, Indian Premier League preparations continue, with teams adding more sponsorship deals
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Blitz takes action over PSL media-rights payments
The Blitz agency, domestic broadcast rights-holder of the Pakistan Super League, has taken legal action against the Pakistan Cricket Board over rights payments for the suspended 2020 season of the Twenty20…
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
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The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Pakistan Super League connects with Oppo, agrees SNTV news access
Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition