NHL

Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…

Sports and live entertainment company AEG has signed a multi-year partnership with Spectrum, the broadband services brand of telco Charter Communications, covering its sports teams and venues across Los…

UK bookmaker William Hill has enhanced its presence in North American ice hockey by signing a strategic partnership agreement with the National Hockey League

US vehicle rental company Enterprise has agreed a five-year extension to its partnership with North American ice hockey league the NHL

Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars

Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.

The New Jersey Devils are continuing to capitalize on legal sports betting within their home state by announcing a third deal with a sportsbook

The Vegas Golden Knights NHL franchise has signed a new partnership with one of California’s largest casinos.

The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner

At the 2019 NHL All-Star Game Fan Fair, SAP used an immersive VR experience to give ice hockey fans the experience of coaching in the NHL.

The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.

William Hill US today announced a multi-year deal with the New Jersey Devils and the Prudential Center stadium