NFL
NFL agrees Bon & Viv hard seltzer deal, Woodbridge wine sponsors Rams, Bears, Giants
Anheuser-Busch InBev-owned alcoholic seltzer brand Bon & Viv has become the ‘Official Hard Seltzer Sponsor of the NFL’.
Credit One Bank partners Raiders and Allegiant Stadium
Financial services company Credit One Bank will partner with the new Las Vegas NFL franchise on two fronts, starting in 2020.
Tampa Bay Buccaneers team up with PDQ
NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ
Gateway wins casino rights to the NFL in Canada
Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
NFL’s Chiefs partner up with GEHA
NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association
Hyundai teams up with Tampa Bay Buccaneers
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
Coca-Cola returns to Carolina Panthers
NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
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Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
Lycamobile steps up to top-tier status with Jacksonville Jaguars
Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Verizon links up with NFL in 5G innovation partnership
US telco Verizon has signed a new 5G partnership with the National Football League.
Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL
PPG teams up with Raiders for Vegas move
Paints, coatings and specialty materials provider PPG has agreed a multi-year corporate marketing partnership with NFL American football franchise the Oakland Raiders
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans
Western Union to aid international business for NFL’s Jaguars
NFL American football franchise the Jacksonville Jaguars has signed its latest UK-focused partnership with financial services company Western Union