MLB
CAA Sports team leaders handed elevated roles in agency restructure
Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Progressive Field extension highlights MLB’s appeal to insurers
Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season.
Texas Rangers makes owner-linked patch deal with Energy Transfer
World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
St. Louis Cardinals extends Busch Stadium naming rights deal
The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Cleveland Guardians join MLB’s jersey patch club
The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
White Sox signs Molson Coors ahead of 2022 MLB season
Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.