League of Legends European Championship
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
LEC upgrades KitKat to main sponsor in Sportfive-brokered deal
The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Riot Games backs out of sponsorship with Saudi city of Neom after fan backlash
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
Mad Lions sign Kappa sponsorship and e-commerce deal
Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.
As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe
Misfits Gaming Group lands SoFi sponsorship
Global esports company Misfits Gaming Group (MGG) has signed a sponsorship contract with digital personal finance brand SoFi
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
Riot Games in talks over first LEC presenting sponsor
Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Red Bull partners with League of Legends European Championship
Energy drinks brand Red Bull has signed up as the latest partner for esports series the League of Legends European Championship
Riot Games lands new partners for League of Legends Series
Video game developer and esports event organiser Riot Games has secured two new partners for its League of Legends Championship Series (LCS)
Suppliers sign up for League of Legends European Championship
Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
R+V Versicherung strikes shirt deal with FC Schalke 04 Esports
German insurance company R+V Versicherung has signed as the main sponsor of Schalke 04 Esports, the esports division of the Bundesliga football club
Shell makes esports play with LEC sponsorship
Oil and energy company Shell has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event
League of Legends European Championship engages Lagardère Sports to drive sponsorship
Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …
Kia backs League of Legends event
Korean automotive manufacturer Kia has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event