Fifa Women's World Cup
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure.
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Visa moves first on Fifa Women’s Football Partner rights
Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Fifa to unbundle women’s football and esports sponsorship under new model
Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
We Create History – adidas & the Swedish Football Association
Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.
Your Logo Here – AmBev & the Brazilian Football Federation
AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
One Moment (UK) – Visa & Fifa
‘One Moment’, Visa’s UK-focused campaign around the 2019 Fifa Women’s World Cup, was built around market-relevant Team Visa player ambassador stories.
Heart of a King – Budweiser & the Football Association
Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Women’s World Cup 2019 – Visa & Fifa
Visa leveraged its sponsorship platform at the Women’s World Cup 2019 to support women’s football on the global stage and to tell a broader story that aligned with an audience beyond sport.
Visa believes sponsorship can break ‘vicious cycle’ holding back women’s football
Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives.
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FA strikes long-awaited Lead Partner deal with BT
The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.
Westfield renews major naming rights deal with Australia’s Matildas
The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
2019 a “tipping point” in women’s football – Nike exec
A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football.
Speakin
Women’s football to profit from ‘unbundling’ opportunity – Deloitte
Sixty per cent of top-flight women’s football clubs have front-of-shirt sponsors that are different to the men’s equivalent, according to new research from the Deloitte Sports Business Group.
Luna Bar offers bonus to bridge pay gap for US women’s soccer team
The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination
Wanda puts China first in Women’s World Cup campaign
Fifa Partner Wanda Group will focus its 2019 Women’s World Cup activation campaign on its domestic market, according to Hengming Yang, chief executive of Wanda Sports Group.
Le Floc’h considers change in Women’s World Cup sponsorship strategy
Fifa’s chief commercial officer Philippe Le Floc’h has told SportBusiness Sponsorship he is open to change in the sponsorship structure of Fifa’s women’s football properties after 2022.
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Orange signs as National Supporter of Fifa Women’s World Cup
French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.
Adidas to pay equal bonuses to Women’s World Cup winners
Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.