Fiesta Bowl
Vrbo secures Fiesta Bowl title sponsorship
Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation
Fiesta Bowl aligns with Caesars Entertainment
Deal marks first pact between college bowl game and sports betting operator
PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN