Fed Cup
Fed Cup renamed after Billie Jean King as Microsoft among new sponsors
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Lacoste signs 6-year FFT extension for French national team rights
The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years
ITF adds sponsors for last Fed Cup Finals before competition revamp
The International Tennis Federation (ITF) has added French cosmetics company Sothys and Australian property developer AVJennings as International Sponsors for the upcoming Fed Cup final
Toray furthers tennis backing with Fed Cup deal
Japanese industrial products manufacturer Toray has stepped up its support of tennis by agreeing to become an International Partner of women’s national team tournament the Fed Cup.