European Championships

Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.

Online marketplace and hospitality service Airbnb has agreed a deal to support the upcoming European Championships multi-sport event in Glasgow, Scotland

Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.

England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.