European Championships

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Latest Features

Telecoms

FA rolls Wembley and St George’s Park assets into BT deal, still falls short on price

England’s Football Association has rolled the assets from three separate deals into its new deal with UK telco BT, which was agreed in June.

Frank Dunne

25 Sep 2019

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Ecommerce

New digital assets drive deals with Alipay, Expedia, Bookings.com – Uefa

Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.

Matthew Glendinning

9 Jul 2019

Airbnb backs Glasgow’s European Championships

Online marketplace and hospitality service Airbnb has agreed a deal to support the upcoming European Championships multi-sport event in Glasgow, Scotland

SportBusiness Sponsorship staff

1 Aug 2018

Specialist Retail

Spar builds on European Championships association

Convenience store chain Spar International has enhanced its support of the upcoming European Championships by becoming an official partner of Glasgow’s hosting of the multi-sport event.