Dutch Eredivisie
Betting bans threaten European league sponsorship revenues
SportBusiness Sponsorship analyses the central sponsorship portfolios of the Eredivisie, Liga Portugal and the Belgian Pro League.
Eleven Sports Media moves into mainland Europe with PSV deal
UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
Vitesse adds BetCity as shirt sponsor ahead of government ban
Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Dutch government plans online gambling sponsorship ban in 2025
Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.
Unibet sponsors Ajax as operators take advantage of new market regulations
Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax
Kansino replaces AFAS Software as AZ’s main shirt sponsor
Online casino brand Kansino has signed as the new main shirt sponsor of Dutch EredivisIe club AZ Alkmaar for the next four seasons from 2022-23 to 2025-26
Ziggo expands Ajax sponsorship to include GigaNet back-of-shirt branding
Dutch telecom provider Ziggo has expanded its main sponsor agreement with Eredivisie club Ajax to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor
Ziggo activates option to extend Ajax shirt sponsorship
Dutch telco Ziggo has activated an option for a two-year extension as the main sponsor of Eredivisie football club Ajax
AFAS to part ways with AZ Alkmaar, EuroParcs extends at Feyenoord
Dutch Eredivisie club AZ Alkmaar is set to part ways with software company AFAS, the team’s main sponsor for the last 12 years.