Dutch Eredivisie

SportBusiness Sponsorship analyses the central sponsorship portfolios of the Eredivisie, Liga Portugal and the Belgian Pro League.

UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven

Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government

Online gambling sponsorships of Dutch sports organisations are set to be phased out following the government’s planned ban on 'untargeted advertising' from the start of July this year.

Kindred Group and its flagship online betting brand Unibet has signed a new sponsorship agreement with Dutch Eredivisie champions AFC Ajax

Online casino brand Kansino has signed as the new main shirt sponsor of Dutch EredivisIe club AZ Alkmaar for the next four seasons from 2022-23 to 2025-26

Dutch telecom provider Ziggo has expanded its main sponsor agreement with Eredivisie club Ajax to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor

Dutch telco Ziggo has activated an option for a two-year extension as the main sponsor of Eredivisie football club Ajax

Dutch Eredivisie club AZ Alkmaar is set to part ways with software company AFAS, the team’s main sponsor for the last 12 years.