Copa Libertadores
Hyundai deal takes Copa Libertadores portfolio close to completion
South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026.
Sportingbet, Xamã and the Copa Libertadores
Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.
TCL ups presence in South American football with Copa Libertadores deal
Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Coca-Cola, Powerade named Conmebol club competition sponsors in four-year deal
Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Mastercard adds women’s event to extended Copa Libertadores deal
Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Conmebol, FC Diez Media launch ‘360-degree’ sponsorship plan for 2023-26 cycle
The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
São Paulo signs latest short-term kit sponsorship with Amazon Prime Video
Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.
FC Diez Media retains Conmebol club competition rights to 2026
The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026
Santander expands Copa Libertadores commitment to include women’s edition
Conmebol, South American football's governing body, has expanded its association with global bank Santander to include the women’s Copa Libertadores.
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Conmebol sends out details of 2023-26 rights tender to would-be bidders
Conmebol, South American football’s governing body, has advanced its invitation to tender process for commercial rights to its club competitions between 2023 and 2026 by asking interested companies to r…
Jesus Our Supporter – Adidas & Flamengo
To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Stormtrooper Trophy Escort – Disney & Conmebol
For the November 2019 final of the Copa Libertadores, Disney teamed up with South American Football Federation Conmebol for an on-pitch, pre-match stunt to promote the launch of The Rise of Skywalker.
Santos signs up Fox Lux as latest shirt sponsor
Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux.
The brand will hold the designation of back-of-shirt sponsor at the club until June 2021
Conmebol sign up Ford to complete 2019-22 sponsorship cycle for Copa Libertadores
The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores
Conmebol adds EA Sports to roster of commercial partners
Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game
Amstel signs South American double with Copa Libertadores, Sudamericana
Heineken-owned beer brand Amstel has extended its sponsorship of the Copa Libertadores and added the Copa Sudamericana competition to its South American rights