Commonwealth Games
Additional lower-tier deals help Birmingham Commonwealth Games hit sponsorship target
The recent Birmingham 2022 Commonwealth Games exceeded their sponsorship target after additional tier two and tier three agreements more than offset any shortfall from revenues generated in the tier one…
Birmingham 2022 to pass Glasgow’s 1.3m ticket sales, commercial income ‘in good place’
The organisers of Birmingham’s 2022 Commonwealth Games, which get under way this evening with the opening ceremony, expect to soon surpass the ticket sales total registered at Glasgow 2014 and are also c…
Birmingham 2022 makes various sponsorship additions
The organisers of the Birmingham 2022 Commonwealth Games have announced a number of additions to the event’s sponsorship portfolio.
Birmingham 2022 adds Reckitt as fifth top-tier sponsor
Health and hygiene products manufacturer Reckitt has agreed a deal to sponsor this summer’s Commonwealth Games in the English city of Birmingham.
Birmingham 2022 adds to top-tier sponsors with Chase
The organisers of the Birmingham 2022 Commonwealth Games have signed up digital bank Chase as a sponsor of the event
Commonwealth Games Australia secures Harvey Norman sponsorship
Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
Birmingham 2022 ‘likely to exceed’ ticketing target but miss sponsorship goal, says CEO Reid
The Birmingham 2022 Commonwealth Games is “likely to exceed” its ticketing revenue target but will fall short of its top-tier sponsorship goal, the chief executive of the organising committee has said.
Birmingham 2022 continues sponsorship drive with three additions
The organisers of the Birmingham 2022 Commonwealth Games have made three sponsorship additions as preparations for next year’s event ramp up.
Birmingham 2022 adds five new sponsors
The organising committee for the 2022 Commonwealth Games in Birmingham has agreed sponsorship deals with facilities management company OCS Group UK, software and solutions provider Wiz-Team, event management…
Birmingham 2022, CGF Partnerships appoint Cube to develop merchandise
The organising committee for Birmingham’s 2022 Commonwealth Games and CGF Partnerships, the commercial vehicle set up by the Commonwealth Games Federation and the Sportfive agency, has appointed the U…
Sportfive extends Commonwealth Games ties with Australia sponsorship remit
The Sportfive agency has been appointed today (Thursday) to an exclusive ‘multi-year’ sponsorship representation deal with Commonwealth Games Australia.
Round-Up: India tours cancelled, Rugby Australia rule changes, Lang Ping-Lululemon tie-up, and more
The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Birmingham 2022 seeks licensing partners and e-commerce provider
The organisers of the Birmingham 2022 Commonwealth Games are inviting expressions of interest for the merchandising and licensing rights to sell official Birmingham 2022 and Commonwealth Sport-branded…
Gowling WLG becomes Birmingham 2022’s first signing
Birmingham 2022 has signed its first Official Sponsor for the Commonwealth Games multi-sport event through an agreement with law firm Gowling WLG