Campeonato Brasileiro Serie A

Football

Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Football

Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Football

American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Football

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Football

Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Football

Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Basketball

South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
Football

Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Football

Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Football

Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.
Football

International fintech company SumUp has become the new ‘master sponsor’ of Brazilian Série A team Santos, ending the club’s two-year search for a main shirt partner. Un
Football

Latin American gambling company Betmotion has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Fluminense.
Football

Pharmaceuticals company Neo Química has stepped up its association with Brazilian Série A football club Corinthians by agreeing to become its main shirt sponsor.
Football

Japanese video game developer Konami has further enhanced its football sponsorship portfolio by agreeing a deal with Brazilian Campeonato Brasileiro Série A team Santos.
Football

Brazilian Série A club Santos has struck a shirt sponsorship deal with adhesive brand Tekbond running from now until the end of 2021.
Football

In 2018, Uber teamed up with Athletico-PR for a live, on-pitch stunt to drive awareness of the brand’s safer driving ‘May Yellow Movement’ programme.
Football

Brazilian football club Flamengo has signed a three-year main shirt sponsorship contract with Banco de Brasília (BRB) that will see the two organisations partner on the launch a new digital bank.
Football

Banco BS2, the main shirt sponsor of Campeonato Brasileiro Série A club Flamengo, will terminate its deal on June 30 with six months still to run on its contract.