Australian Open

Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay

Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam

The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…

Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.

Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open

The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament

The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.

Part of Australian Open major partner Kia’s multi-faceted ‘Feel the Open’ activation in 2020 was an influencer-led, premium Drive Day experience promoting the new Seltos model to young adults.

Stella Artois activated its rights as official beer of the 2020 Australian Open with creative in which a team of artists produced works linked to each day’s action.

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

For its 2018 and 2019 Australian Open activations, ANZ sought to burnish its corporate reputation by replacing Novak Djokovic with wheelchair champion Dylan Alcott as the face of ANZ tennis.

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck