ATP Finals

Previous rankings title sponsor was FedEx Tennis tour has secured significant increase in deal value  Complex category negotiation given tournament-level financial sponsors

Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.

Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025

Japanese medical products company Nitto Denko Corporation has extended its title sponsorship of the season-ending ATP Finals for five more years until 2025

Men’s tennis governing body, the ATP, has signed up Marriott International’s global travel programme Marriot Bonvoy as a sponsor for its upcoming ATP Finals event.

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.

Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…