ATP Finals
Biggest ATP Finals yet nets more than €20m in sponsorship revenue
The Association of Tennis Professionals (ATP) enjoyed its most commercially successful Nitto ATP Finals yet, having exceeded €20m in sponsorship revenue for the first time.
Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
ATP strikes global deal with Asti DOCG wine consortium
Italian wine consortium Asti DOCG has signed a global sponsorship with the ATP, the men’s professional tennis tour, with rights to the ATP Tour and ATP Finals through 2023.
Lavazza serves up ATP Finals sponsorship
Italian coffee brand Lavazza has become a major sponsor of the Nitto ATP Finals, which are to be held in Turin between 2021 and 2025
Nitto extends ATP Finals deal as financial risk switches to Turin promoters in 2021
Japanese medical products company Nitto Denko Corporation has extended its title sponsorship of the season-ending ATP Finals for five more years until 2025
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Marriott Bonvoy added to ATP Finals sponsor portfolio
Men’s tennis governing body, the ATP, has signed up Marriott International’s global travel programme Marriot Bonvoy as a sponsor for its upcoming ATP Finals event.
ATP Finals to promote Canary Islands
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Infosys showcases award-winning technology innovation experience at 2018 Nitto ATP Finals
Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…