America's Cup

Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona

Grant Dalton’s decision not to renew America’s Cup main sponsorship terms with luxury goods brand Prada has paid off with rival company Louis Vuitton returning as title sponsor for next year’s Challenger Serie…

The America's Cup has added Coca-Cola to its central sponsorship roster as the organisers continue to push into the non-luxury sector for partners of sailing’s premier event to be held in Barcelona in 2…

Emirates will continue its long-standing presence in sailing’s America’s Cup through a renewal of its title sponsorship agreement with Team New Zealand.

Spanish fashion and fragrance brand Puig has agreed a deal to become a Global Partner of the 37th Americas Cup and the naming partner of the inaugural Women’s America's Cup in Barcelona in 2024.

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…

The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.

Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c

The New Zealand arm of Asia-Pacific bottling company Coca-Cola Amatil has signed as a sponsor of the 36th America’s Cup series and final match hosted in Auckland, New Zealand.

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G

The 2021 Hong Kong Marathon has been postponed. The race was due to take place on January 24

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP

Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.

German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label