2022 Fifa World Cup
Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Fifa's revenues for the four-year cycle around the 2022 World Cup are expected to be more than $1bn (€977m) greater than projected, as it filled the Qatar 2022 sponsorship portfolio with three late additions.
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
Tyre brand will sponsor the German national team from 2023 The firm has bought the premium LED package for national team deals
Qatar Airways, the state-backed airline, will sponsor Fox Sports' coverage of the 2022 Fifa World Cup in the United States, it has emerged
Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC
The Argentinian Football Association (AFA) has announced that Socios
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…