Europe 2020 Activation Casebook – Read Now
The Europe Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Europe in the past 12 months. Read it now.
As a SportBusiness Sponsorship subscriber, it’s been our pleasure to share Sponsorship Works with you every year.
And we listened to your feedback, so in 2020 we have gone bigger and better with our collection of Activation Case Studies than ever before. This year, you will receive four Casebooks stuffed with activations, covering Asia-Pacific (read that here), Europe, the Americas and a Global best-of.
We’re delighted to now be releasing the second in the 2020 series. It is a round up of the best and most innovative sponsorship activation campaigns from Europe in the past 12 months.
This Casebook is the second in a series of four, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
As a SportBusiness Sponsorship subscriber, you can read it now!