
Europe 2020 Activation Casebook
The second of our 2020 Activation Casebook series
15 CASE STUDIES SHOWCASING SPORTS SPONSORSHIP ACTIVATION BEST PRACTICE IN EUROPE
EACH CASE STUDY profiles an activation produced by a brand and a rights-holder
These case studies feature the most innovative activations created by major brands for European audiences
The Case Studies
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
This is Home – adidas & Arsenal
The Power of Allies – AIG & The R&A
Collection Court No1 – BNP Paribas & the Fédération Française de Tennis
Heart of a King – Budweiser & the Football Association
Gripline – Continental & RCS Sport
#Mauerfall/Fall of the Wall – Deutsche Bahn & Hertha BSC
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Clear – Guinness & Six Nations Rugby
Femenino, con F de Fútbol – Hyundai & Atletico Madrid
Ace Pace – Jaguar Land Rover & the All-England Club
#StyleOfPlay – Littlewoods Ireland & the Gaelic Athletic Association
Unsponsor #SaveOurShirts – Paddy Power & Huddersfield Town
Terrains – Jeep & Juventus
Ashes summer – Specsavers & the England and Wales Cricket Board
Should your activation be in our Casebooks?
Also available: The Asia-Pacific 2020 Activation Casebook
The Asia-Pacific Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Asia-Pacific in the past 12 months.
This Casebook is the first in a series of four, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
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