Europe 2020 Activation Casebook
The second of our 2020 Activation Casebook series
15 CASE STUDIES SHOWCASING SPORTS SPONSORSHIP ACTIVATION BEST PRACTICE IN EUROPE
EACH CASE STUDY profiles an activation produced by a brand and a rights-holder
These case studies feature the most innovative activations created by major brands for European audiences
The Case Studies
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Should your activation be in our Casebooks?
Also available: The Asia-Pacific 2020 Activation Casebook
The Asia-Pacific Activation Casebook is a round up of the best and most innovative sponsorship activation campaigns from Asia-Pacific in the past 12 months.
This Casebook is the first in a series of four, selecting the best and most innovative activation campaigns in key markets.
Each case study takes an activation produced by a brand and a rights-holder. We then explain the objectives of the campaign, detail the practical elements of the activation and report the outcomes.
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