News
Rolex extends commitment to Davis Cup
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Fiat Chrysler brands double up on NHRA title deals
Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Porsche extends backing of WTA
German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).
Scottish Rugby signs up Purplebricks as shirt sponsor
Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks.
The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations
McLaren teams up with Estrella Galicia 0,0
Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0
Gainbridge to support US roll out with Indy 500 deal
Online annuity and life insurance brand Gainbridge has signed as the new presenting sponsor of US motor racing event the Indianapolis 500
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
Humour to drive Super Bowl ad success, says creative director
Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.
Fortaleza taps into sports betting market after change in legislation
Campeonato Brasileiro SĂ©rie A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.
New Balance furthers growth plans with Cricket South Africa extension
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Bwin extends with German FA
The German Football Association (DFB) has extended and expanded its partnership with online betting provider Bwin
Lidl strikes early extension to DHB partnership
Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB).
Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
Hyundai continues as top-tier World Archery partner
South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.
PSG, Hugo Boss expand partnership through co-branded “mini-collection”
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
NFL sponsorship spend reaches $139bn – report
Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.