News

Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament

LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling

Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque

German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations

Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0

Online annuity and life insurance brand Gainbridge has signed as the new presenting sponsor of US motor racing event the Indianapolis 500

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.

Campeonato Brasileiro SĂ©rie A football club Fortaleza has become the first team to strike a sponsorship deal with an online betting company following changes in legislation.

Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance

The German Football Association (DFB) has extended and expanded its partnership with online betting provider Bwin

Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB). Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020

South Korean automotive manufacturer Hyundai has agreed a three-year contract extension to remain a top-tier partner of World Archery, the sport’s global governing body.

German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear

Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.