North America’s Major League Soccer has extended its partnership with food manufacturing company Kellogg’s.

German telco T-Mobile has extended its partnership with esports organisation the Houston Outlaws, which competes in the Overwatch League (OWL)

Online bookmaker Betway has renewed its partnership with German esports organisation ESL. The new deal will run for one year and includes an option to renew for a further 12 months

Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams

Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia

American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers

Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.

Online betting brand 12Bet has agreed to sponsor the 2019 World Taekwondo Championships, which take place in the English city of Manchester from May 15-19

Paysafecard, the online prepaid payments brand of Paysafe Group, has extended its partnership with esports company ESL

LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.