News
FedEx exits Commanders stadium naming-rights deal two years early
Shipping company FedEx has ended its stadium naming-rights deal with the National Football League's Washington Commanders two years early
Las Vegas Grand Prix boosts Formula 1’s financials
Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Dortmund taps Legends to overhaul e-commerce operations
Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Borussia Dortmund opens first US office, eyes quick revenue uptick
Borussia Dortmund is eyeing a doubling of its sponsorship revenue emanating from the United States after opening its inaugural office in the Americas, chief executive Hans-Joachim Watzke has declared
Serie A agrees five-year renewal to ISG virtual advertising contract
Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Longstanding F1 sponsor DHL signs another renewal
Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Swissquote renews Europa League, Conference League sponsorship
Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Lutz to leave Team Marketing for BJK Cup CEO role
Kerstin Lutz has called time on over 23 years at Team Marketing to become chief executive of the new entity set up to commercialise women’s tennis’ Billie Jean King Cup.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Premier Padel lands Red Bull in four-year broadcast, sponsorship tie-up
Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Canada Soccer board members hit with $30m legal challenge to CSB rights award
Current and former members of the Canada Soccer board have been hit with a C$40m ($29.6m/€27.4m) lawsuit over approving the 2018 award of a long-term media and sponsorship rights contract to Canada Soccer Business.
Castore pockets first technical deal in snooker
Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)
EXCLUSIVE: Castrol won’t extend Premier League deal
Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Borussia Dortmund eyes US expansion with Prime sponsorship
Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.