News

Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports

Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.

Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.

The Philippine Southeast Asian Games Organising Committee (PHISGOC) has unveiled the first group of sponsors for this year’s edition of the multi-sport event.

The Luxembourg Football Federation (FLF) has extended its sponsorship deal with commercial broadcaster RTL

Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)

Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton

Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month

German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef