LOVE THEM OR hate them, one thing about Paddy Power cannot be denied

Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…

Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…

AS A MAJORITY sponsor of a leading NASCAR team and driver (Hendrick Motorsports/Kasey Kahne’s No.5

P&G IS THE world’s largest and most profitable consumer products company with 25 billion-dollar brands, including Head and Shoulders, Pampers, Gillette, Pantene and Duracell, under its corporate umbrella.

FOR A COMPANY as large and well-renowned as VISA, its European sports sponsorship portfolio is remarkably light

AS A SPONSOR of the London bid to host the 2012 Olympic and Paralympic Games, and subsequently an official partner of London 2012, BT has had its work cut out for the last seven years

THE OLYMPIC AND Paralympic Games would simply not take place this summer without UPS, in more ways than one

NEXT MONTH’S OPEN Championship will see the tournament boast seven sponsors, or “Patrons” as they are formally known, for the first time since its current partnership model was introduced ten years ago. On t

By Luke Harman THE GAMBLING and gaming sector has become one of the most reliable sources of sponsorship income for Premier League clubs