Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…
P&G IS THE world’s largest and most profitable consumer products company with 25 billion-dollar brands, including Head and Shoulders, Pampers, Gillette, Pantene and Duracell, under its corporate umbrella.
NEXT MONTH’S OPEN Championship will see the tournament boast seven sponsors, or “Patrons” as they are formally known, for the first time since its current partnership model was introduced ten years ago. On t
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