Activations
Win Global Exposure – DHL & Leicester City
DHL activated its official logistics partnership with Leicester City via ‘Win Global Exposure’: a B2B campaign targeting small- and medium-sized enterprises.
Angry Birds Evolution – Rovio & Everton
Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise.
#DHLUnitedDelivered – DHL & Manchester Utd
#DHLUnitedDelivered was a global campaign designed to highlight the official logistics partner’s core business proposition by delivering a ‘Man Utd experience’ to fans of the club worldwide.
Stand Red – Standard Chartered & Liverpool FC
Standard Chartered used the ‘Stand Red’ campaign to reinforce its partnership with Liverpool during the club’s Champions League-winning season.
This is Home – adidas & Arsenal
The launch campaign for adidas’ 2019-20 Arsenal home kit focused on connecting the club’s global fan base to its North London home through themes of community, customs, language and inclusivity.
Missing Children Summer Transfer Initiative – NCMEC, GMCN & AS Roma
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
Who’s the Blue? – SAP & Manchester City
With sports statistics more readily available than ever, SAP’s ‘Who’s the Blue?’ campaign tested the knowledge of Manchester City fans through a global social media campaign.
Dare to be Different – Audi & Tottenham Hotspur
Audi leveraged its Tottenham Hotspur partnership through a 2018-19 season social video series aimed at bringing to life the car company and club’s shared ‘dare to be different’ philosophy.
Women’s Day activation – Nesine.com & Beşiktaş
Turkish betting company Nesinse.com built a special hospitality area to entertain female Beşiktaş fans and raise brand awareness among women supporters.
‘Makers Wanted’ title sponsorship – Elk Grove Village & the Bahamas Bowl
Illinois’ Elk Grove Village, the largest industrial park in the US, used its title sponsorship of the Bahamas Bowl college football game to bring in new business.
AS Roma women’s team activation – Hyundai & AS Roma
As part of its wider partnership with AS Roma, Hyundai co-created a video to counter scepticism of women’s football, featuring three male AS Roma fans and three players from the club’s women’s team.
Infosys showcases award-winning technology innovation experience at 2018 Nitto ATP Finals
Bright Partnerships: 2019 UK Sponsorship Award Winner for the Best B2B Sponsorship
Sponsorship Works 2018
Welcome to Sponsorship Works 2018, the 13th edition of the publication.
This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
Wimbledon provides launch platform for Jaguar cars
PROJECT DETAILS
Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon
Duration of sponsorship: July 2015 – July 2017
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Heineken targets ‘Men of the World’ with Champions League Trophy Tour
PROJECT DETAILS
Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken
Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005
Entered by: Edelman
Stanley Black and Decker broadens appeal with FC Barcelona Women
PROJECT DETAILS
Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women
Duration of sponsorship: March 2018 – Ongoing
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