Activations
Heineken targets ‘Men of the World’ with Champions League Trophy Tour
PROJECT DETAILS
Sponsorship title: Uefa Champions League Trophy Tour presented by Heineken
Duration of sponsorship: Uefa Champions League Exclusive Beer Sponsor since 2005
Entered by: Edelman
Stanley Black and Decker broadens appeal with FC Barcelona Women
PROJECT DETAILS
Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women
Duration of sponsorship: March 2018 – Ongoing
E
Apollo ‘freestylers’ activate Indian Super League deal
PROJECT DETAILS
Sponsorship title: Official Partner of the Indian Super League
Duration of sponsorship: November 2017 – November 2018 (1 year)
E
Total amplifies Confederation of African Football in stadia
PROJECT DETAILS
Sponsorship title: Total, Official Partner of the Confederation of African Football
Duration of sponsorship: 2017-2024
Entered by: Lagardere Sports
Audi enters CSI space as partner of Cricket South Africa
PROJECT DETAILS
Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2014-2017
Entered by: Levergy Sports and Entertainment Marketing
Social media key to Betfair and FC Barcelona partnership
PROJECT DETAILS
Sponsorship title: Betfair Official Partner of FC Barcelona
Duration of sponsorship: July 2016 – July 2019
Entered by: CAA Sports Consulting
Sponsor’s industry sector: Betting
Right
Extreme Sailing Series VR showcases SAP solutions
PROJECT DETAILS
Sponsorship title: SAP, Title Sponsor of SAP Extreme Sailing Team and Official Technology Partner of the Extreme Sailing Series
Duration of sponsorship: Partner since 2012.
Holiday Inn: London Marathon campaign delivers year-round engagement
PROJECT DETAILS
Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon
Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018)
Entered by: Prism & IHG
Sponso
Heroes Tour highlights Continental’s cycle tyre credentials
PROJECT DETAILS
Sponsorship Title: Continental Cycling Heroes Tour
Duration of Sponsorship: March - September 2017
Entered by: Sportizon (event support from Golazo)
Stella Artois wins new customers from Wimbledon hospitality
PROJECT DETAILS
Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon
Duration of Sponsorship: 2014 to 2018
Entered by: Octagon Worldwide Limited
Dacia campaign champions rugby league community
PROJECT DETAILS
Sponsorship title: Dacia #FlairPlay Awards
Duration of sponsorship: June-July 2017
Entered by: Dacia
Sponsor’s industry sector: Automotive
Rig
Gorenje unites customers around European handball
PROJECT DETAILS
Sponsorship title: Gorenje: Official Sponsor of the Men’s EHF Euro 2018/2020 and Official Regional Premium Sponsor of the Velux EHF Champions League
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Everton players star in Blackwell Global #BluesChallenge demo
Blackwell Global and Everton
Sponsorship title: Blackwell Global #BluesChallenge
Duration of sponsorship: 2017-2022
Entered by: Blackwell Global
Sponsor’s industry sector: Financial Services
Audi Cup connects with ‘Vorsprung durch Technik’ positioning
PROJECT DETAILS
Sponsorship title: Audi Cup
Duration of sponsorship: 2009 – present (every two years)
Entered by: Audi AG
Sponsor’s industry sector: Automotive
Rights
Gillette gets consumer buy-in from Lions Tour promotions
PROJECT DETAILS
Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
World Cup activations round-up (1/3)
This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors