May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.
Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.
The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.
Sports Sponsorship Insider is delighted to introduce our first ‘Activation Tracker’ sector report into activation trends in sport – starting this month with the sporting goods sector.
Sponsorship Works 2017, the 12th edition of the sports sponsorship casebook, is now available to subscribers of Sports Sponsorship Insider. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world.
Australian nutritional supplements company Blackmores has been a leader in its sector for more than 80 years. The company is committed to the use of high-quality ingredients, consistent delivery of product and the distinctive provision of free health advisory services in a competitive marketplace.
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.
The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.