Orange is one of the world’s leading telecommunications operators with a total customer base close to 230 million in 32 countries. As part of its industrial project, ‘Conquests 2015’, Orange is aiming to accelerate its international development, notably in Africa and the Middle East where the company is already active in 20 countries.

The core communication objective of the Bombardier Winter Olympic sponsorship was to increase awareness and favourably raise Bombardier’s good reputation among Canadians as a world-class design and engineering firm.

Axiata was looking for ways to further build its brand awareness while pushing its other business initiatives. Total Sports Asia (TSA) worked with Axiata to explore sports sponsorship opportunities to fulfill this requirement. The decision was to move forward with badminton as the property offered the best available opportunity to create an ownership stake in a sport that is of substantial relevance in Axiata’s key markets of Indonesia and Malaysia.

Since 2003, RBS Group has been the title sponsor of the RBS 6 Nations Championship (RBS6N), the Northern Hemisphere’s premier annual international rugby competition.